Fixed price pay per click advertising (PPC) might seem like a good deal but will not provide you with the natural, ethical results you are after. There are plenty of online marketing companies offering fixed price PPC services, claiming that you will get a quick result for a low cost, but an ethical SEO company knows that there's a lot more work involved to create an ad campaign that really works.
The reason fixed price pay per click advertising does not work is because the bid price of keywords is continuously changing. Bid prices determine whether your keywords and phrases are shown on the first page of search result pages. To set a fixed price for a competitive keyword simply wouldn't give first page results over a period of time. The way fixed price PPC works is to group together low value keywords and set a limit on click price. The internet marketing company then makes money on the difference between what they bought and sold the click for. The customer, therefore, gets a sub-standard deal and the PPC campaign will be mediocre, meanwhile the company offering the fixed price PPC lines their pockets.
When venturing into search engine optimisation (SEO) and PPC, it's always best to work with an ethical internet marketing company to avoid scams or unethical search practices that will result in your website being penalised by search engines. Many new online businesses choose a cheap option in PPC and SEO, only to find a few months later that all their links have been lost and their ranking dramatically drops. To keep costs low, unethical search marketing companies outsource their work abroad, including content writing, which can often result in terribly written ads, blogs and web content, as the author may not be fluent in English.
An ethical internet marketing company wants your campaign to be successful so that you keep working with them. A get-rich-quick marketer just wants a short term deal with you so they can take your money, fob you off with a botched attempt at PPC, and move onto the next business.
A successful online marketing strategy for search engine optimisation and pay per click advertising includes working closely with businesses and clients to determine their goals, the most beneficial keywords and phrases, and any other aspects of their internet marketing that could be improved. You should receive regular reviews and reports on the progress of your campaign, including keyword reports, click-through-rates, the relationship between clicks and enquiries, and sources of traffic. A successful PPC campaign does not simply mean you blow your budget and hit the number one result on Google for a week. PPC may be a faster (and more temporary) method than SEO, but its results should still be maintainable.
If you are running a PPC campaign, it's a good idea to set up website tracking. This could include a unique phone number to record sales calls. However, you shouldn't need to do a great deal of tracking and analytics yourself if you have chosen a fully managed PPC campaign. This may involve creating bespoke landing pages to cater for your PPC ads and make search results even more relevant.
When putting together a pay per click marketing campaign, it's important to choose the right internet marketing company. Spending your entire advertising budget on a fixed price PPC campaign that promises fast results is a surefire way to lose that money with nothing to show for it! Instead, look for a pay per click marketing company that has an established reputation and an ethical search strategy.
Targeting PPC Ads by Location
I just got a cheque for $500.
ReplyDeleteMany times people don't believe me when I tell them about how much you can earn by taking paid surveys online...
So I show them a video of myself actually getting paid $500 for paid surveys.