It's important to know that PPC marketing and SEO are not the same marketing technique, though they do use similar mechanisms to bring you more traffic. PPC stands for pay-per-click, which means you pay a company to set up links back to your website, and you pay a small fee every time they are effective in bringing you new viewers. This is a great way to protect yourself from scams because you will only pay for the links and content which are successful, rather than those which sat unused.
How PPC Works
You have probably used a search engine and noticed a few links in an orange box at the top of the page. These are websites that are utilizing pay-per-click technology. They have paid a small sum to get the top spot in the search engine when a particular phrase associated with their business is used as the search data. If you were to click on that link, they would be getting one extra viewer, and the company managing their marketing would get paid for this work.
Some search engines do not use any type of method to highlight which links are utilizing a pay-per-click method the way the larger engines do. You will need to decide if you want to have your ad stand out in the search results or simply blend in with the others when you select a place to market your website. Your website will always show up on any search, when a search request matching your business is used. However, you may not be guaranteed a prime spot in the listing or noted as a featured link if you are not using a service for this type of marketing.
Eliminating the Risk
If you use SEO incorrectly, your page can wind up banned from the major search engines. This can be devastating to your business. It takes a bit of work to get your webpage reinstated on a search engine once it has been removed, which costs you time and money. Those using PPC services cannot be banned from the search engines because they are working with these companies to create and place the links. All you need to worry about is selecting the right amount of clicks that you are willing to pay for so you do not go over your budget trying to bring in new readers.
Optimizing Your Success
You do not want to rely solely on PPC services to get more traffic for your website. You need to use quality keyword placement within your pages to help get more access to search engine results. You will only show up on search engines if the content of your page matches the search requests people are typing in. You also want to provide solid, quality content for viewers who choose to come to our page. The links set up in your PPC marketing campaign are worth more if you can get readers to spend as much time as possible on your page once they arrive.
Targeting PPC Ads by Location
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