5 Ways to Increase Your Facebook Ad Click Through Rate

We've learned a thing or two over the years about increasing click through rates.

Now we want to share some of our top tips with you. Read on to discover 5 ways to entice people to click your ad!

Use close up pictures of people. In our testing, we have found this to be the best type of image for catching peoples' attention and getting them to click on the ad.

To be even more specific, images of happy, smiling women are your best bet. Your ad image isn't meant to be literal; it's meant to convey a lifestyle or evoke an emotion.

Would you rather click on a photo of a product (which, because of the size of the ad, people can't see really well anyway), or on a picture that carries the promise of potentially making you happy, solving your problems, or cheering you up?

Also make sure the image is only of the face.

Focus on color. If you think your color choices aren't that important, you are very, very wrong!

Use colors that stand out. Bold, exciting colors that pop out from the page will increase your CTR. You are not only trying to make your ad stand out from other ads on the page, but from the Facebook interface itself.

Make sure your ad copy is clear. Prequalify your clicks by specifying what exactly you want people to do.

Once people have clicked on your ad, you are going to be asking them to do something on the next page. What is it?

Enter their email to receive a free eBook? Like your page to watch an exclusive how-to video? Make it clear in your ad what you're going to be asking people to do.

If you're looking for more guidance on writing high converting headlines, check out our article on writing PPC headlines that get results.

Have a reason for your ad. Be specific. If you don't have a reason, create one! Have a sale, offer a discount or free gift, or advertise a limited time promotion.

Don't think people are going to click through just because you're asking them to. Give them a reason why they need to click NOW.

Use action words. Use words that conjure up images of physically grabbing your deal or product.

"Grab this".

"Take it".

"Claim yours".

These all work well to get people to take action. Action words elicit an emotional response - people don't want to miss out, and action words convey a sense of urgency.

Using these 5 tips can dramatically increase your click through rate, and in turn, your overall success with Facebook advertising.

What other tweaks have you noticed make a big difference in your CTR?

Targeting PPC Ads by Location   

Winning Clients Through The PPC Campaign

The greatest development in the world of advertising is the shift from printed materials to promotions making use of the World Wide Web. This is where modern technology meets the age-old concept of advertisements. The internet makes use of techniques such as search engine optimization, social media networking, and viral marketing to give businesses the visibility they need. One popular technique advertisers use today in winning clients and boosting sales is the Pay Per Click or PPC Campaign.

Pay Per Click is used to draw traffic to websites. This is used along with search engines because they are the major sites that most people visit every day. Advertisers start by bidding on keywords that are related to their enterprises to lead individuals to their business page. For example, a company that sells toilet seats wants to gain more visibility. They will now bid on possible key phrases that are relevant to their services and target market. In this case, they may bid on the words "toilet", "toilet seats", "bathroom", or "affordable toilets". Once an individual makes searches that involve any of these words, a link to the company selling toilets appears on the search results page. They can be in the form of banners, pop-out ads, widgets, or sponsored links.

Clicking on any of these transports the person to your site. The amount you bid relies on the location and visibility you desire. Survey shows that more than half of all individuals only visit the first result page, which is why these are the most expensive and sought-after spots to get ahead of competitors. In addition to spending money on the bids, advertisers pay publishers depending on how many times the ad is clicked. The good thing about this is that you only pay for the actual visits to your site. It also allows you to clearly keep track of how effective your promotional campaign is.

Two main things to consider in this kind of modern marketing strategy are creativity and competence. Just like all other forms of advertising, the goal of Pay Per Click is to get the attention of clients. The ads must be unique, attractive, and intriguing enough to lure people into clicking on them. There are plenty of PPC experts online which you may choose from. It is important to invest in a competent company that is armed with the latest tools and an experienced staff. Go through their previous works and look at the success rates of their campaigns with other clients before making a choice.

Targeting PPC Ads by Location